If you save storytelling for after drinks meet-ups, you’re missing out! Using storytelling to communicate can make the difference between being understood or misunderstood. Grabbing the interest and engagement of your audience or losing your hearing.
Stories are influential because they break down barriers and bring people together. They hold universal truths we can all relate to. And more than anything, a great story inspires us by creating powerful connections – within ourselves and with others.
In this week’s episode, I talk about using storytelling to communicate as it is applied in our careers and professional lives.
To learn how to use storytelling to communicate we must ask ourselves…What makes a good story?
They all share common elements we bring to life through our own signature style:
- universal: it doesn’t matter that the event we’re hearing about didn’t happen to us; we experience it through our emotions by feeling the same thing the storyteller does
- entertaining: we’re interested, engaged and feel vested in the outcome
- structured: good stories flow because they’re organized and connect dots
- educational: good stories share new perspectives that spark curiosity and a desire to know more
- memorable: it sticks and you take it with you long after the story ends
Since we’re all living our own story every day and sharing in other people’s stories all the time, why not develop your story to achieve next-level results at work? Why not start practicing using storytelling to communicate?
Watch this week’s video to learn more about:
- Promoting prospect/customer loyalty
- Having an impact on your prospect/customer by being memorable
- Educate your prospect/customer about a cause you want them to support
- Foster collaboration through their contribution or showing them how they’re making a difference We align with brands when we see a reflection of ourselves in them. We subscribe and buy emotionally, but rationalize our actions logically.
I would encourage you to use storytelling to connect with others and persuade them to take action. Watch the Video:
Do you have a story you used at work to make an ask for something you wanted? A promotion, a raise or an initiative you wanted to get off the ground? Have you ever tried using storytelling to communicate yourself? Comment below and let me know how it worked out.
If you found this video helpful, share it with a friend and comment below what other topics you would like me to address.
You might also enjoy How to Use Silence as a Strategy.
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